Competitive dance routines are all over social media feeds these days. For choreographers, studios, and dancers, this kind of viral fame can be thrilling—and it can help a mainstream audience discover the brilliance of competitive dance. (Molly Long’s inescapable “Pop Muzik” choreography for Project 21 has even trickled down to school playgrounds.) What does it take for this kind of dance to go viral? And is online success something competition studios and choreographers should aspire to? Elements of a Viral Dance There’s no exact formula for virality, but bold movement and memorable storytelling are often the building blocks of social […]